The Asian Management Seminar is a one-week seminar conducted by CMMU faculty and visiting professionals. It is designed to meet the needs of business executives and managers who have an express interest in developing their understanding of management practices in the Asian region. The seminar comprises sessions on cross-cultural management, marketing, leadership, and international business management and enables participants to exchange ideas with high-profile experts from academia and business.

Classroom sessions are supplemented by visits to leading organisations in Thailand including Nestle, Theptarin Hospital, Thai President Food Plc., Central Pattana Retail Corporation, CentralWorld Plaza, Mandarin Oriental Bangkok, Bangkok Airways, and Centara Grand Beach Resort and Spa Samui.

Program Structure

In-class Lectures

  • Cross-cultural Management: Asian and Western Leadership Approaches
  • Entrepreneurship and New Ventures in Asia
  • Sustainable Leadership in Thailand
  • Innovations in Thai Retailing
  • Managing Technical Activities Across Borders
  • International Marketing Strategy

CMMU Faculty

Astrid Kainzbauer, Ph.D.
Assistant Professor
Cross-cultural Management: Asian & Western Leadership Approaches
Randall Shannon, Ph.D.
Assistant Professor
Innovations in Thai Retailing
Winai Wongsurawat, Ph.D
Assistant Professor
Managing Technical Activities Across Borders
Kannika Leelapanyalert, Ph.D.
Assistant Professor
International Marketing Strategy
Thanaphol Virasa, Ph.D.
Assistant Professor
Entrepreneurship and New Ventures in Asia
Sooksan Kantabutra, Ph.D.
Associate Professor
Sustainable Leadership in Thailand
Nathasit Gerdsri, Ph.D.
Associate Professor
Managing Technical Activities Across Borders

Contact Us

College of Management Mahidol University
69 Viphavadee Rangsit Road,
Phyathai, Bangkok, 10400
Tel: +662 206 2000 ext. 2302
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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