Managing in Asia
Location: Bangkok and Chiang Rai, Thailand

A one-week seminar designed to meet the needs of graduate students who have an express interest in developing their understanding of management practices in the Asian region. The seminar comprises sessions on different aspects of management with a focus on Thailand/Asia and enables participants to exchange ideas with high-profile experts from academia and business.

Classroom sessions are supplemented by visits to leading organisations in Thailand.

Participants will gain a deeper understanding by developing a discussion paper based on a topic of their choice, under the guidance of a faculty member.

Course structure


1 course = 36 contact hours of lectures and company visits + pre-reading requirement + final seminar paper + online discussion forum = 3 Thai credits = 6 ECTS credits (150 hours total workload for students)

Course topics:

  • Cross-cultural Management: Asian versus Western Approaches
  • Negotiating in Asia
  • Innovations in Thai Retailing
  • Sustainable Leadership in Thailand
  • Entrepreneurship and New Ventures in Asia
  • Managing Technical Activities across Borders
  • Internationalization of Emerging Market Companies
  • Sustainable Supply Chain Management in Asia

Company visits:

Visits to leading companies in Thailand such as Mandarin Oriental Bangkok, Bangkok Airways, Theptarin Hospital, Central Pattana Retail Corporation, Baan Doi Children’s Home and others.

Learning Activities

  • Pre-reading requirement and quiz
  • Lectures and discussion of theory and practice
  • Case study analysis, in-class presentations.
  • Company visits and discussions with senior managers
  • Online discussion on learning from company visits
  • An individual seminar paper to develop deeper understanding of a selected topic (to be submitted within 3 weeks after the end of the course)

Course Assessments

The course will use a combination of class attendance and participation, a quiz, an online discussion forum and an individual writing assignment to assess students’ mastery of the course content. 3 Thai credits = 6 ETCS credits

Pre-reading quiz 15%
Class attendance 15%
Online discussion forum 15%
Active class participation 20%
Individual seminar paper 35%
Prerequisites: proof of English proficiency, currently enrolled in a Masters degree

Course Fees

47,000 Thai Baht (includes all lectures and visits, handouts, lunches and dinners as indicated in the program, local transportation, return flight Bangkok - Chiang Rai. Hotel and international flights are not included.)

30,000 Thai Baht (discounted fee for students from partner universities)

  • College of Management, Mahidol University, Bangkok, Thailand
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • July 9-16, 2018
  • Application deadline: April 30, 2018

Contact Us

College of Management Mahidol University
69 Viphavadee Rangsit Road,
Phyathai, Bangkok, 10400
Tel: +662 206 2000 ext. 2302
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

IRO Connect

Copyright © 2017 CMMU International Relations Office. All Rights Reserved.