In today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market.
Designed in consultation with industry, this degree takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), so you’ll be studying with a globally recognised institution. AACSB recognises the School wide focus on excellence in teaching, research, curriculum development and student learning.