The Asian Management Seminar is a one-week seminar conducted by CMMU faculty and visiting professionals. It is designed to meet the needs of business executives and managers who have an express interest in developing their understanding of management practices in the Asian region. The seminar comprises sessions on cross-cultural management, marketing, leadership, and international business management and enables participants to exchange ideas with high-profile experts from academia and business.
Classroom sessions are supplemented by visits to leading organisations in Thailand including Nestle, Theptarin Hospital, Thai President Food Plc., Central Pattana Retail Corporation, CentralWorld Plaza, Mandarin Oriental Bangkok, Bangkok Airways, and Centara Grand Beach Resort and Spa Samui.
Classroom sessions are supplemented by visits to leading organisations in Thailand including Nestle, Theptarin Hospital, Thai President Food Plc., Central Pattana Retail Corporation, CentralWorld Plaza, Mandarin Oriental Bangkok, Bangkok Airways, and Centara Grand Beach Resort and Spa Samui.
Program Structure
In-class Lectures
- Cross-cultural Management: Asian and Western Leadership Approaches
- Entrepreneurship and New Ventures in Asia
- Sustainable Leadership in Thailand
- Innovations in Thai Retailing
- Managing Technical Activities Across Borders
- International Marketing Strategy
CMMU Faculty
Astrid Kainzbauer, Ph.D.
Cross-cultural Management: Asian & Western Leadership Approaches
Randall Shannon, Ph.D.
Innovations in Thai Retailing
Winai Wongsurawat, Ph.D
Managing Technical Activities Across Borders
Thanaphol Virasa, Ph.D.
Entrepreneurship and New Ventures in Asia
Sooksan Kantabutra, Ph.D.
Sustainable Leadership in Thailand
Nathasit Gerdsri, Ph.D.
Managing Technical Activities Across Borders